Indigenous: the nature/stillness project

Indigenous: the nature/stillness project

the following excerpt explains a personal website project, Indigenous, which is under preliminary development.

Indigenous: the nature/stillness project“Indigenous was created to address a need for increased awareness of western society’s consummate disconnection from Nature. in the mass corporatization of our culture, any physical connection with the natural environment has been summarily severed through indoor work, exercise & electronic pastimes like the Internet. this prevents us from equalizing on all levels (physical/emotional/spiritual) & communing with Nature.

my goal & intention for this project is to reawaken humanity’s intrinsic bond with the natural world around us. it’s a deceptively simple factor which can be easily addressed if we dwell for 30 minutes to an hour outdoors on a regular basis (say once a day or several times a week). the challenge is in creating the time & space for it in our busy modern lives.

the upcoming western exploratory trip is a process to reignite my own connection with Nature & spark the creative fulfillment of development for Indigenous as an online community dedicated to Nature & recording our collective reconnection to its silent, spacious power. i welcome & appreciate any help logistically, monetarily or otherwise that anyone can provide towards the endeavor. thanks for your time & attention in reading this mission statement.”

more details coming soon…

Social networking discipline

Social networking discipline

so i’ve been toying with the idea of ramping up my Facebook/Twitter activity for a while, now. what i’ve already noticed is that, unless you’re willing to be vigilant, these platforms are a basically useless exercise. their intrinsic value lies in the frequency of posts & subject matter relevancy to your business or other endeavor.

when i created a Facebook fan page for SDT, it seemed like something necessary for marketing purposes. what i quickly discovered is that you need to be super committed towards posting at least several times a week for any traffic conversion to occur. same goes for this blog and Twitter too. Twitter is probably the highest maintenance…it requires multiple daily posting to be any bit effective. plus, you have to follow enough people to get noticed by a potential audience.

i’m more likely to post once in a while on something useful & relevant that 20 times a week on meaningless marketing garbage. anyway, the social media card should be played if you intend on tapping into that 400 nillion strong Facebook audience. just be sure you’re ready for its constant daily/weekly posting discipline.

XHTML or WordPress?

XHTML or WordPress?

so i’ve wondered for a while what makes a better website framework: XHTML or WordPress? both are very popular formats, & online resources for each are second to none. the question is: which is simpler & more search engine friendly? i recently converted SDT to WordPress as an experiment to find out.

when installing WP, it struck me how easy the process was. i logged into CPanel on HostMonster, chose SimpleScripts & then clicked a link. actually, there was one extra step – it required ionCube to run the installer, so i enabled that first. this literally is a 2-step procedure requiring no PHP or database knowledge.

next, finding a theme & tweaking it to my needs required a bit more legwork (but no more than setting up a site w/CSS attributes for an XHTML template would).

what i realized is WP is designed to be much easier to use than a HTML WYSIWYG editor. obviously that’s pretty much a given, but push-button site publishing (after tweaking CSS for hours in the traditional method) wins hands down for simplicity & scalability. there are some limitations to WP though – modifying a theme can still be a challenge, as they use CSS for object layout & style attributes.

XHTML is also more flexible in terms of design. it allows greater adaptability to achieve specific visual attributes whereas WP is limited by the PHP framework within which it operates. the caveat for both scenarios is CSS. a necessary evil, cascading style sheets can be a real nightmare when attempting to achieve a specific layout or graphic element style (especially while attempting to maintain cross-browser compatibility).

our last important factor is search engine friendliness. WP is much easier to configure for this than XHTML, making it the clear winner. plus, you don’t have to worry so much about PPC campaigns, backlinks & SEO markup to overcompensate for static pages. WP’s blog format w/RSS feeds & social media plug-ins reveal a truly effective quotient for increased search engine exposure: dynamic content = more traffic.

following the stats for SDT using Google Analytics, i’ve noticed a gradual increase in traffic over about 3 weeks since the transition. otherwise, haven’t really done much beyond publishing a few blog entries like this one & re-posting craigslist ads.

we’ll see what happens over time. more later…

Upgrading to Snow Leopard

Upgrading to snow leopard

Apple OS X 10.5.6 - Snow Leopard

just upgraded to snow leopard on my unibody MB. everything went fine until i tried to use migration assistant. what a giant PITA that was! ran it once & the program just hung at 6 minutes remaining for like half an hour. then i decided to run it with no programs selected to copy…made it down to less than 1 minute remaining & stalled out there for 1.5 hours. after that plus 2 consecutive clean OS installs, i said the hell with it & copied all the files manually.

so far, SL seems to be somewhat quicker than 10.5, but we’ll see after installing CS4 & Office what happens. haven’t chosen to run it strictly in 64-bit mode as i’d need to check the software compatibility first. that comes after installing 3d party programs & fonts (tons of those). it’s an arduous process, but one i felt was necessary after realizing my drive was a bit cluttered from the last system install like a year ago & gradual accumulation of file garbage since then.

if you have any questions about the Mac OS &/or need help, please contact me as i’ve been working with Apple computers since 1992. thanks for reading & make sure to avoid migration assistant like the plague!

Self-publishing your book: my own experience

Self-publishing your book: my own experience

when i decided to publish my poetry in book form last spring, it seemed like a daunting task. i had 10 years of poems to sift through, organize & arrange into a working manuscript. this, notwithstanding the steps of layout & creating cover art, was enough to almost stop me in my tracks. what keep me going was a promise i made to my sister (who passed away in April ’08 & the book is dedicated to) that i’d put the writing out there…no matter what.

luckily my background is in editorial journalism & content management, which lent itself handily to the project. so, armed w/about 30 poems, i went to work. the first step was choosing which pieces to use out of this pool & making sure they were in absolute final form for publication. an editor by nature, i poured over each one, completing an exhaustive editorial selection process. after about 2 weeks, 26 poems remained in relatively random order.

next was organizing them in manuscript form & typesetting the actual document. that took about another 2 weeks, which led me to the book’s first draft form. of course, i could’ve used a professional program like QuarkXPress or InDesign, but instead chose Microsoft Word, a relatively simple but robust text editor w/plenty of advanced layout options. my object was (& remains) to keep things as simple as possible. Word allowed effortless copy/pasting text from other docs into a master manuscript file w/no formatting issues as most of my individual pieces were composed using it.

the challenge came in consistency for line spacing, page breaks & page numbering, which took a while. properly numbering each piece in the formation of a TOC (table of contents) was somewhat annoying as Word is not user-friendly in this dept. eventually, i made it work & everything was copacetic. not surprisingly, the TOC required quite a bit of tweaking after the fact.

finally came the cover art. now, i’m not exactly a graphic artist, but still knew to create this myself – nobody else could capture exactly what i wanted to visually convey through it. after an intensive search for a cover photo (almost 2 weeks!), i found the right image. then the process became surprisingly easy, for some reason. it literally only took an hour for me to create the layout in pocket book format while sitting in a coffee shop.

lulu.com is a POD (print-on-demand) portal which offers free copyright contracts for new authors looking to self-publish their own work. after signing up, they made the process very easy to follow for configuring the finished product. they first give you an option to upload the manuscript as a text document, which is immediately converted into PDF (their default file format). next is choosing your print paper stock, color, size, & ink (color or B/W) options. cover choices follow, & then a request for proof copy to verify your approval of the final printed matter. the only thing you pay for is production & shipping costs.

my book is entitled Emotional Fissures. you can learn more about it here.

the key to lulu’s contract is that you still retain rights to your content, but they are legally the publisher. it eliminates any grey area on who owns the intellectual property in terms of copyright. the best part was when they waived a $100 self-publishing fee (originally the cost, but their contract options changed between when i began/finished my book).

so, to anyone planning to publish their own writings, i highly recommend self-publishing as a low to no-cost option which affords you complete control over the entire process. if you need help, please don’t hesitate to contact me – it’s my profession, after all…